Life is about trade offs. However, it’s also finding balance in the trade offs; achieving an equilibrium where you and yours can be happy. Content that you all know where you are going (as much as you can) and that your plan seeks to get you to a point of personal and professional satisfaction. That place is unique to you. It may be defined by tangible things such as financial independence, early retirement or a stock market flotation. Or less tangible things such as personal satisfaction, industry recognition, the development of people or the creation of legacy.

The line between home and work is blurred in our ever connected world. For most business owners it has always been thus. Rarely, if ever, does work stop at the front door not to return until you walk out the door the following day. The barrier between home and work is artificial and unrealistic. Every business owner knows this. Likewise, your personal life impacts upon your business. Competing for time, energy and emotion as well as determining financial considerations and shaping personal motivation. The desire to privately educate your children, pay off your parents’ mortgage or retrain as a teacher at 55 are powerful drivers. It therefore remains a mystery, why so few business partners, consultants or advisors take time to understand their clients’ core motivations ?

After all, you can have the best equipped army in the world but if they are not well motivated, training and the chain of command will only get you so far. To keep charging up the same hill, day after day, you need to know it will be worth it when you get there.

At Agnentis Partners we believe that an understanding of the whole person behind the business is fundamental to helping them develop their business and themselves. It requires trust on both sides and a degree of chemistry. However, we’ve found that for many business owners putting them at the centre and focusing upon what drives them as individuals, enables them to think differently about their business. Unlocking new energy and drive to propel them on their journey. Enabling them to grow and the business with it.